Well, I thought I'd survived my west river road trip with the Tiger girls until today. I came down sick today, which i guess shouldn't have been a surprise considering that most of the team was sick during the weekend. I heard that there was one or two who threw up on the bus, although I didn't actually witness it. Anyhow, other than getting me under the weather, it was a great weekend. As always, the scenery is great, and the weather was amazing. It was 40 or so the entire time we were out there, and at least one game was a good one.
Then came Super Bowl Sunday. It was a fun game with great action and a couple of good ads in there, although several seemed like a complete waste of almost 3 million dollars. That's alot of money, and I guess to those that spent on it, well, good luck getting your returns on your investment, although you did reach an audience of approximately 97.5 million people. I was amazed to find out that only the final episode of MASH has had a bigger audience at 106 million people according to this MSNBC article. That's a pretty good draw of people for the Super Bowl though, but Tide is going to have to sell a ton of those little cleaning sticks to make up for their investment. On the other hand, brand recognition is really what some of those companies were after, and no doubt some of those will benefit somewhat, but still, alot of ground to cover for 2.7 million dollars.
Finally, the busiest time of the sports broadcasting season is only 2 weeks away with the start of the Class B Districts. Guess it's good that I'm sick now, and not then....it will be quite a ride. Speaking of rides, now only 4 months and 18 days from the start of "Lake Season."
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